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Social Media Executive

Harry Hall

Bradford

Permanent

£20000 - £28000/annum

BD63QA

Posted: 12/01/2022

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Social Media Executive

The Role

Reporting to the Head of Creative and working closely with the Head of Digital, you’ll be a key member of the (url removed) ecommerce team putting our multi-channel marketing strategy into action across our social platforms.

Fast-moving and insight-driven, you’ll be key in suggesting and executing social tactics to ensure success of the company strategy. You will maintain, improve, and grow all social media channels – maximising engagement, reach, brand awareness and driving traffic to the website.

The perfect role for a horse lover! You'll be the friendly voice speaking to our equestrian followers.

A bit about Harry Hall

A highly regarded equestrian brand established in the 1870s! Harry Hall is a one-stop-shop for horse owners. Not just an equestrian retailer, we are home to the fast-growing One Club which gives members access to affordable horse insurance and amazing rewards.

Our spacious and well-equipped office has on-site parking, is just a few minutes off the M62 and is a stone’s throw from local amenities.

KEY RESPONSIBILITIES

To continually grow and improve the social media channels across Facebook, Twitter, Instagram, Youtube, TikTok, Pinterest, LinkedIn maximising engagement, reach, brand awareness and traffic
Produce and post a variety of regular on brand & engaging content - relevant to platform / audience
Build and retain a loyal customer following
Maintain and enhance online conversation through the creation of engaging content
Work with the team on developing integrated strategies that ensure social contributes to the overall company targets
Ensure all product content is being promoted and showcased in the best way possible
Work with third party brands and partner charities on promoting campaigns and competitions
Manage the relationships with sponsored riders, ambassadors and influencers. Implement and report on success of strategy. Continually monitor and prospect new brand ambassadors
Carry out strategies and campaign ideas that will help improve follower numbers and interaction figures across all channels
Help to develop new channels and improvements to existing channels
Work with the SEO team to build on blog/hub program that aims to get relevant coverage on well-regarded and quality blogs - to help build brand awareness, traffic and SEO
Develop the use of a social monitoring tool to gain consumer insights, target influencers and report success
Report back on any campaigns and competitions to show the benefits and coverage obtained
Continually monitor relevant competitors and inspiration sources to report to the wider team
Continually monitor advances in social media and technology and share any interesting findings and points of interest to the wider team, to ensure the social channels are always capitalising and are at the forefront of new advances

KEY SKILLS AND EXPERIENCE

Experience in a variety of content creation
Creative flair
Experience of managing multiple social channels and organic campaigns
Prior blog writing or social media community management experience preferred but not essential
A great communicator, both written and verbal
Experience of analysing and reporting organic socials KPI’s
Strong attention to detail
Creative and proactive thinker
Approachable with a friendly and positive attitude
An understanding of how to use brand guidelines, tone of voice and style guides
The ability to work as part of a small team in a fast moving environment, while juggling multiple projects
Equestrian knowledge preferred

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