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Digital Experience Analyst






Posted: 10/05/2022

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Digital Experience Analyst (Full Time - Fixed Term until 05/05/2023)

As part of the product development team, the digital experience analyst is responsible for gathering the data available from Inchcape Online’s presence and customer experience, providing insights which can be translated into recommendations and actions to improve the products roadmap, particularly from the customer experience perspective.

Package DescriptionNot only do you get to work alongside great people within Inchcape, we offer great benefits too. For your valued contribution we will provide a fantastic benefits package including;

Employee Advantage Scheme which has over 3000 retailers with 1000’s of discounted products and services.
Company pension scheme
Life assurance
Holiday allowance rising with length of service
Discount Gym membership
Vehicle purchase discount
Cycle to work schemeMain Responsibilities
Work as part of the product development team to improve the overall customer experience on Inchcape's websites
Provide insights / analysis of customer engagement that will enable the Product Manager and Product Owner to make informed decisions for the product roadmap
Identifying industry challenges, and producing customer trend analysis
Developing and improving the delivery of analytics reports
Enable the product development team to move from Universal Analytics to GA4
Generate and tell a full analytical story using a combination of data sources Google analytics, Sitecore Analytics, Brightedge, Optimise and etc.
Research and identify the best/most successful customer journeys and contribute to the most effective content and engagement strategy that delivers those successful journeys
Provide reports and insights related to customer engagements and customer journeys by using analytics tools such GA & Sitecore, Brightedge
Provide analytics/insights to the product development team which enables the Product Owner and UX designer to create and design engaging user experiences
Contribute to the content strategy by providing insights and analysis of content usage and opportunities
Improve the customer journey and remove dead-ends
Contribute to the CRO strategy by reports and insights on online conversions
Identify and analyse key conversation points on for the online platforms
Report and give insights for best optimisation of landing pages, CTAs and lead generation forms / journeys
A/B Test and continually measure the performance of conversions
Collaborate with teams responsible for blogs, emails, and social media in order to optimize each conversion path The Ideal Candidate
Advanced experience with analytical and reporting tools, including Google Analytics (Universal and G4), and Data Studio.
Experience with CRO tools and software (Hotjar, Google Optimise, Optimizely, etc)
Experience of A/B Testing
Deep knowledge of digital marketing across social, display, and programmatic platforms.
Strong analytical and strategic thinking skills.
Ability to give insight and reports to enable data-driven decisions
Excellent interpersonal and collaboration skills
Strong communication and presentation skillsAbout The CompanyInchcape is a leading independent global automotive distributor and retailer.  We are present in 36 national markets and operate as a key strategic partner to the world’s foremost premium and luxury car brands for whom we provide an effective, well-financed and customer centered route to market for vehicles and parts.

Inchcape, which is listed on the London Stock Exchange, employs 15,000 people worldwide and recorded sales of £6.8 billion in its last financial year.

We aim to deliver an outstanding customer experience at every one of our franchised dealerships, and to support this all our dealerships have specialist, manufacturer trained staff to ensure you and your car receive the best possible attention.

We operate across every link of the post-factory automotive value chain for our OEM partners, providing a highly efficient, customer-focused route to market that delivers shared rewards at every stage.

We have 170 years of successful international trade experience based on a spirit of innovation that still thrives within the organisation

OUR VISION: To be the world’s most trusted automotive Distributor.

Inchcape is ambitious! We are pursuing a strategy of growth, both organically and by acquisition, across the globe. We have a number of exciting opportunities for equally ambitious talent.

We are excited about the future. Could we be a part of your future plans too?

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