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Digital Marketing, Social Media & Events Marketing Executive

Vision Teaching

London

Permanent

£25000 - £35000/annum

EC2N1HQ

Posted: 03/08/2022

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Digital Marketing, Social Media & Events Marketing Executive

As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote Vision Teaching, raise awareness of the brand and help attract & retain teachers and support workers that work for Vision teaching . This role is perfect for someone that wants to progress their digital marketing career and is willing to learn and take ownership.

This a varied role, which includes:

* Planning & co-ordinating marketing campaigns to schools & educators

* Google campaigns / SEO / PPC

* Digital Marketing campaigns

* Website management, analytics and data capture

* Events & CPD organisation

* Social Media

* Attraction of educators

* Merchandise

* Brand awareness

* Supporting our award winning recruitment team with marketing activities

* Manage job boards & adverts on our website

What makes Vision Teaching unique?

We are one of the last, independent education recruitment companies in London established in 2007. We solely focus on London, attracting and retaining quality staff so that we can make a real difference to pupils in our partner schools. We have recently been awarded Recruitment Company of the Year by APSCo.

Throughout our time we have filled over 400,000 bookings, successfully placed almost 5000 people into roles and worked with over 1,140 schools. We solely focus on London, attracting and retaining quality staff so that we can make a real difference to pupils in our partner schools. We proactively recruit for all school-based positions, prioritising staff with education-based experience, from leadership to qualified teachers and support staff.

We believe in doing things the right way, building relationships based on understanding and respect this is represented in Vision being in the top 10 education recruitment agencies in the UK, with 9.2/10 on Rate My Teaching Agency, 4.8/5 on Facebook and 4.7/5 on Google and 4.6/5 Glassdoor. We have achieved this by providing educators that support the ethos of the school, engage pupils, and raise attainment.

We are constantly looking for ways to help our partner schools to deliver the best possible results and assist the learning of pupils. Attainment is a pupil’s passport to personal, social, cultural, and economic opportunities. Helping pupils recover from the effects of COVID and raising attainment in the classroom means improving life chances and we strongly believe that Every Child Needs a Champion.

Our company's mission statement is that every child needs a champion and it’s our strong belief that all children deserve a good education, and this can be achieved if they are provided with both academic & additional support tailored to their individual’s needs. It is as much about helping them on the academic side as it is working with an educator that inspires, engages, and helps learning to come alive. We not only want our educators to help raise attainment, but we want them to give pupils a boost, a sense of achievement and improve their confidence and engagement in learning. Vision Teaching is also passionate about supporting the communities and children we work with to improve education by providing over £50,000 of laptops and devices to disadvantaged children in lockdown, providing over 6000 meals and food parcels to the Felix projects to support families across London, provide free CPD training for all educators and we are the only agency to provide subsided housing to educators in London.

Join the Vision Teaching Team

This is an exciting chance to join one of the most experienced recruitment teams in London. Our SMT each have over 17 years' experience in education recruitment; our resource team averages 5 years' each and our sales team averages 9! Our experience helps us create an amazing team environment using our knowledge and expertise to make Vision Teaching a fun and rewarding place to work. We pride ourselves on our team work and working together to provide the best service to our educators and schools.

Over the past 18 months we have donated over 200 hours of our time to deliver food parcels to families in need throughout London, we have donated over £3000 in food parcels and 6000 Christmas meals for the Felix project. We have also donated over £50,000 worth of laptop’s & devices for disadvantaged pupils, £7500 for schools resources, on top of providing mental health training in the classroom.

You want your next career move to be the right one, so if you want to join an education recruitment agency that makes a difference this is why you should think about joining Vision Teaching?

Holiday allowance starts at 30 days and builds with service. You can earn up to an additional 5 days a year with incentives and have up to 35 days holiday a year
Your birthday off as a free day’s holiday
Fridges fully stocked with lots of goodies and on a Friday we have our own Vision Teaching VIP room
We love socialising and rewarding our staff with Christmas parties, lunches, dinners, team building activities and anything else that’s fun
Amazing prizes which include a directors lunch to the South of France, trips to Las Vegas, Friday drinks & lots more
Free fruit baskets in the office
Incentives to have your lunch paid for
Ability to train as a mental health first aider
Lead with Vision career development scheme
We invest in our teams and provide professional training to give you all the tools you need to succeed
We believe in giving back to the community and offer at least one day a year fully paid to volunteer at a charity of your choice
Company recognition with our termly core values champion who wins a dinner & drinks voucher worth £100 and a bottle of champagne
State of the art offices at Tower 42
We have a dedicated resource team and a candidate relationship team who recruit candidates for you to place in schools and every consultant has their own CV library log in and access to Reed
We have won two major agreements with the London Boroughs of Havering and Haringey. We work closely with our partnerships to provide recruitment solutions to all Schools to improving the quality, speed of impact that recruitment has on schools, whilst reducing the overall costs.
Members of the CPD and APSCO – providing free CPD courses for candidates and Headteachers
We provide candidates with great customer service and we are the 10th highest rated education recruitment agency in the UK
We love our educators and have given away a holiday to Tenerife to one of our TA’s and provided free of charge training and lunch to candidates in half term, plus lots of social events!
Free CPD for all our educators. Our head of CPD is a qualified teacher 8 years-experience in schools and has been previously been a curriculum lead and an education consultant & a tutor trainer to ensure a positive impact on progress and attainment in numeracy and literacy. He will be on hand to help train and support all educators.

As a result of expansion we are seeking a permanent member of staff to join our Marketing Team. This is an exciting chance to join a growing recruitment company and have a successful marketing career within the recruitment industry. The overriding objective of the role is to attract candidates with the qualifications, skills and experience required to meet the demand of the recruitment team. Vision Teaching is a boutique but growing agency, with a reputation for being a fun and energetic place to work. We are looking for someone to join our team and grow with the company as it establishes further.

As Digital Marketing, Social Media & Events Marketing Executive, you will be responsible for assisting the Managing Director in the development of digital marketing strategies including SEO, PPC and other traffic driving techniques. This role will also proactively manage the day-to-day operations of the website and digital marketing campaigns.

Responsibilities

As a marketing executive, you'll need to:

Provide weekly insights on web performance and recommend actions to improve key metrics using web analytics.

Provide insights into improving the customer journey

Supporting with developing and implements SEO and PPC strategies to drive traffic to the website

External facing brand awareness ensure all marketing are aligned to the wider marketing strategy so we have a joined up and cohesive brand image and message

Stay up to date with the latest digital marketing trends and best practice alongside regularly auditing competitors

Create awareness of and develop the brand you're marketing

Communicate with target audiences and build and develop customer relationships

Help with marketing plans, advertising, direct marketing and campaigns

Write and proofread marketing copy for both online, print & social media campaigns

Produce creative content, including videos and blog posts

Run social media channels

Organise and attend events such as conferences, seminars, CPD, social events, recruitment fairs and exhibitions

Maintain, capture update candidate information from campaigns and transfer to the database

Conduct market research, for example using customer questionnaires and focus groups

Develop relationships with key stakeholders, both internal and external

With experience, you'll need to:

develop and implement a marketing strategy (often as part of a wider sales and marketing programme)

evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective

track marketing performance and return on investment and prepare weekly or monthly reports for management

monitor and report on competitor activity

Qualifications

Although we are seeking someone with experience we will also consider graduates particularly in the following subjects:

* advertising

* business or management

* communications

* IT or computer science

* marketing

* psychology

We are looking for a combination of personal qualities and experience. An awareness of digital media techniques & social media is also useful.

Skills

You'll need to have:

* communication and interpersonal skills

* commercial awareness and business acumen

* copywriting and design skills

* creativity

* an eye for detail

* analytical and strategic thinking

* drive and self-motivation

* a flexible approach to work

* the ability to work well under pressure

* teamwork and the ability to foster good working relationships

* influencing and negotiation skills

* IT, social media and numeracy skills

* foreign language ability - may be helpful if working for multinational companies.

Working hours

Working hours are generally 8am to 5pm, Monday to Friday in term time and 9am to 4pm, Monday to Friday in school holidays. However, you may need to work some evenings when organising or attending events or when working on a big marketing campaign

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