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Social Media Specialist (B2B)

Flexible Working People

London

Permanent

£25000 - £30000/annum

HA38EN

Posted: 25/11/2022

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4 - 5 days a week

Hybrid Working (Kenton Office)

Our client is an award-winning accounting firm that’s expanding in the UK and internationally. They are looking for an experienced Social Media specialist with experience working within a B2B environment to assist with their social media activities and take their brand to the next level. The ideal person will be an individual with a creative spark and a self-starter mindset.

What we’ll need you to do!

You’ll work closely with relevant sales and management teams across the business to ensure business objectives are delivered.

You’ll….

* Develop social media strategies with the aim of increasing brand awareness and customer engagement

* Analyse long-term needs of the company’s social media strategy and offer quarterly reports to the management team, outlining any necessary changes to the overall digital marketing plan

* Create captivating content for the organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content

* Stay up to date with the latest social media trends and digital technologies

* Develop monthly reports on emerging social media trends that will be submitted to the management

* Develop and oversee competitions and campaigns to draw attention to our brand

* Set measurable goals for campaigns, measuring and showing the Return on Investment (ROI)

* Monitor and respond to customer feedback, comments and social media post

What we’re looking for:

* A creative flair with an eye for detail

* A love of finding and utilising unrealised, ‘out-of-the-box’ techniques

* Excellent communication and people skills

* A self-motivated individual who can manage and prioritise multiple projects simultaneously

* Experience of using social media scheduling tools

* Knowledge of SEO, paid marketing, email, social, content and affiliate marketing.

* Technically minded and analytically strong – good experience of web tools, GoogleAnalytics and comfortable using tools such as MS Excel to analyse and visualise data.

* A strong presenter – someone who is comfortable delivering presentations to management, colleagues and customers.

* Experience & flair for Social Media & Networking Self-starter; able to go from idea to execution flawlessly

* An understanding of ROI and ability to use marketing as a sales driver/retention aid

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