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Social Media Executive






Posted: 17/03/2023

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Peabody has an exciting opportunity for a Social Media Executive on a full time, permanent based at our office in London. In return, you will receive a competitive salary of up to £30,000 per annum.

About the Social Media Executive role:

As our Social Media Executive, you will leading on implementing and optimising our social media strategies across our owned channels to achieve agreed objectives and targets, including channel growth, audience engagement and social referrals.

What we're looking for in our Social Media Executive:

Proven experience in working with and managing social media management platforms

Min 2 years working within a Digital Marketing Team 

Clear, accurate writing skills with the ability to produce fluent and persuasive copy and content for a wide variety of audiences

Degree level educated with a Marketing/Digital qualification (desirable)

What you can expect to be doing as our Social Media Executive:

Leading on the creation of high quality, original and inspiring social media content including stories/reels/posts related to scheme marketing (i.e. show home interior and local area videos) as well as evergreen and topical content

Managing all social media accounts for Peabody New Homes including Instagram, Facebook, Twitter, YouTube & LinkedIn

Managing all social media management platforms (such as Hootsuite) including set up/monitoring/licensing and external partner management

Conducting in-depth research and competitor analysis using social listening and analytics tools to inform our strategy and create engaging and relevant content

Identifying social media trends and developing timely, unique content to leverage opportunities; continuously develop knowledge through research on social media best practice

Analysing social media campaigns with appropriate tracking systems to gather visitor data; report on weekly/monthly stats to Digital Channels Manager and recommendations to optimise performance; demonstrate a measurable ROI from all social activities

Ensuring a consistent method for internal visibility of scheduled social content; seek input from internal teams for amends to be made in a timely fashion

Leading on evolving the Peabody channel mix, reviewing potential new channels including but not limited to Pinterest, TikTok and other emerging social media channels

Managing all review websites with a focus on developing and growing a positive Trustpilot review page and leveraging marketing opportunities associated with this channel

Developing engaging, creative and innovative content for regularly scheduled posts to engage, educate and inspire audiences and promote brand focused messaging

Co-ordinating social media messaging with wider marketing team(s) to ensure consistency in messaging; actively seek and welcome new ideas from across the team

Managing our social communities to drive engagement, build brand advocacy and industry-leading tone of voice

Collaborating with other teams to align social media timelines with new development/product releases, campaigns or other brand building activity

Creating contacts with social media influencers and promoting Peabody channels for community engagement

If you feel you have the skills and experience to become our Social Media Executive please click ‘apply’ now!

At Peabody, where possible, we provide flexible working opportunities from day one to our employees, as we recognise the importance of a good work-life balance; and to improve our productivity and performance, we embrace agile working, which means if you are in a desk based role, that will be a hybrid of office and home working. If your role is in a client facing environment, appropriate base location will apply.

Our mission is to help people make the most of their lives and an important part of this is to ensure that our organisation reflects the wider communities we serve. We want to attract recruit and retain a diverse, inclusive and creative workforce to give us the best opportunity to meet the diverse needs of our residents and customers. We actively encourage applications from all groups and communities, as well as from BAME, LGBTQ+ and disabled people

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