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Direct Marketing Manager

MND Association



£41000/annum plus company benefits


Posted: 24/05/2023

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Direct Marketing is a key part of the fundraising strategy at the Motor Neurone Disease (MND) Association and has seen steady growth over recent years. We are looking for a Direct Marketing Manager to join the team on a Fixed Term Contract until August 2024.

Our Direct Marketing Team is responsible for recruiting new supporters, building relationships, and developing them to maximise lifetime value, predominantly by generating cash donations and regular gifts.

As the Direct Marketing Manager, you will be responsible for the delivery of cash and regular giving income through direct marketing recruitment and retention activities such as mailings, inserts, the 'Cure Finders' product, newsletters, and raffles.

Within this exciting and diverse role, you will generate campaigns to recruit and retain supporters from concept through to delivery, including planning, researching, problem solving, proof reading, designing, database management and segmentation. You will work closely with research, care, campaigning, and communications teams, sourcing information to produce engaging appeals, newsletters, and other information for supporters as appropriate.

What are we looking for?

A pro-active and creative individual with experience of project managing online and offline direct marketing campaigns from concept through to evaluation, preferably in the not-for-profit sector.

You will need to have good knowledge of direct marketing principles and demonstratable experience in developing good working relationships with key internal stakeholders and agencies/suppliers to create persuasive materials.

Demonstrable experience of using digital channels to support direct marketing activity such as email and social media.

Excellent communication, presentation and organisation skills are essential with the ability to effectively plan and manage multiple projects.

This role has 2 direct reports, line management experience is desirable.

For full role responsibilities please view the job description.

What can we offer?

28 days holiday, rising to 33 days after 5 years' service, plus Bank Holidays
Access to UK Healthcare which includes reimbursement for dental appointments, eyecare, Health & Wellbeing screening and therapies
Access to a 24/7 phone and video GP Service
Life assurance
Confidential counselling helplines
Salary sacrifice schemes to include: Cycle to work, Buy and sell annual leave
BenefitHub which offers lifestyle discounts and offers on everyday shopping
Enhanced pension scheme
Opportunities for training and personal development
Hybrid working

How to apply

Please submit a CV and a supporting statement no longer than one side of A4 that demonstrates how you meet the following areas of the role.

Experience of project managing online and offline direct marketing campaigns from concept through to evaluation
Demonstratable experience in developing good working relationships with key internal stakeholders and agencies/suppliers
Excellent communication skills, including ability to present with confidence
Where experience is asked for, please give one example showing what you did and what it achieved. Where we require evidence of ability, please explain in your supporting statement either how you would approach that particular competency or give an example to support your suitability.

Alternative Applications

We are open to receiving applications via alternative methods, for example if you would like to apply via video or audio format, please email your recorded application, ensuring you cover the supporting statement aspect.

About Us

The MND Association was founded in 1979. Our mission is to improve care and support for people with MND, their families and carers. We also fund and promote research that leads to new understanding and treatments and brings us closer to a cure for MND. The Association also campaigns and raises awareness so the needs of people with MND, and everyone who cares for them, are recognised, and addressed by wider society.

We operate a hybrid working environment, together with a high level of trust and performance driven culture, we give staff the freedom and flexibility to work in the best way for them, the Association and, most importantly, people with MND.

We are committed to equality and value diversity. We are working hard to remove perceived and actual barriers to participation for people with and affected by MND, current and future staff, volunteers, and stakeholders.

Important Information

Please submit your application as soon as possible; due to the high volumes of applications we receive, we reserve the right to close any adverts before the closing date once we have received sufficient applications.

Our selection process will be multi-stage; this may include video call screening, and competency-based interview/s.

We are committed to the Disability Confident scheme and as such, guarantee interviews for disabled applicants that meet the requirements of the role. Reasonable adjustments can be made as required.

We request that recruitment agencies do not contact us in relation to this role and do not accept speculative CVs from recruitment agencies/ head-hunters

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