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Senior Brand Manager

Haribo UK




Posted: 06/07/2024

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Role: Senior Brand Manager 
Location: HARIBO Castleford (Hybrid working- 3 days per week in the office and 2 from home)- occasional travel may also be required
Working hours: 38
Salary: Competitive
Position type:  18-month fixed term 
We are on the hunt for an experienced ‘Senior Brand Manager’ to come and join our Marketing team… this could be your opportunity to join the sweet life of HARIBO!
This is a Tangtastic opportunity to join the marketing team and play a key role in scoping Haribo’s long term growth strategies with focus on Haribo Innovation and the product portfolio. 
You will also be responsible for driving brand equity of Haribo’s product portfolio. The Senior Brand Manager will shape comprehensive brand plans to deliver against stretching growth targets and increasing business demands.
How you’ll contribute to the mix:

This is a fantastic opportunity to add a sugar rush to your career.
- Scope and drive forward long-term innovation and portfolio plans to deliver against 5 year business strategies 
- Work closely with team members to build the 5 year innovation pipeline to win key under indexed category entry points 
- Management of the HARIBO Portfolio product range plans incl. but not limited to format changes 
- Management of HARIBO Portfolio communication plans including but not limited to social media and earned activity.
- Work alongside team members to manage and deliver gold standard marketing campaigns to support our NPD 
- Manage key stakeholders, both commercial and operational, to drive forward strategies and plans 
- Work alongside team members to steer brand plans; working analytically to understand the market and consumer environment to identify future jobs to be done. 
- Attend and contribute to key meetings
- Adhere to style guidelines, legal and international corporate procedures
- To carry out any other tasks commensurate with this post
Can you supply our essential ingredients?

We are on the hunt for an energetic Senior Brand Manager with significant experience within the FMCG environment. To ensure sweet success we are looking for someone that has experience in strategic project delivery and strong analytical ability to be able to interpret category, consumer and market data to identify potential opportunities and risks. 
It is also essential that you have strong expertise in product management including developing consumer relevant and business sound innovation to bring ideas to market. Furthermore, we are looking for someone with experience of managing agencies to create deliver multi-channel marketing campaigns. 
Do you pride yourself on your creative mind and innovation strategies? Can you hit the ground running? This could be your opportunity to join the happy world of HARIBO and have immediate impact. 
For this role, you are required to hold a full and clean UK driving licence as well as are flexible to travel across the UK when required to continue to spread HARIBO’s child-like happiness.
The extra sweet stuff:
- 31 days holiday; plus five bank holidays
- Market leading life assurance
- 6% pension (matched by HARIBO)
- Company mobile phone
- 20% discount in our stores
- Free onsite parking
- A supportive and dynamic induction period
If our sweet insights in this role have got you craving developing your career with HARIBO, why not apply today to join the mix!

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